The Three Ceilings: Why Companies Plateau at $3M, $10M, and $25M (And What It Actually Takes to Break Through)
The plateau doesn’t announce itself. Revenue doesn’t collapse. The team doesn’t quit. Customers don’t leave. You just… stop growing. Month after month, the P&L looks almost identical to the one before it. You hire. You push. You launch a new offer. You spend more on ads. You add a salesperson. And the ceiling holds. If […]