Buyer Intent Articles | The Mangione Group

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Turn Buyer Intent Into Relevant Campaigns and Conversations

A practical intent activation plan covering segmentation, message and offer alignment, channel eligibility, automation, suppression, sales handoffs, and measurement.

September 10, 2026Read article →

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How to Build a Lead Scoring Model Sales Can Trust

Build an explainable lead scoring model with fit criteria, event caps, decay, validation, routing rules, and a worked precision-and-recall example.

July 25, 2026Read article →

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First-Party vs. Third-Party Intent: Choosing Better Data

Compare intent data sources, identity limits, coverage, permissions, integration costs, and a practical pilot before choosing a buyer signal system.

January 12, 2026Read article →

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B2B Buying Signals: Recognize the Right Opportunities

Learn how to verify buying signals, interpret company changes, build account briefs, choose relevant outreach, and measure a focused signal research program.

November 3, 2025Read article →

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Buyer Intent Data: A Practical Guide to Better Decisions

Understand buyer intent data, evaluate signal quality, separate interest from readiness, and build a responsible process that turns research activity into useful action.

August 2, 2025Read article →