Who is most likely to buy?
Identify who needs your product or service and what might make them buy now. Use that research to decide who should see your marketing.
The approach. One plan for your marketing.
How the research, writing, design, and follow-up work together to bring you customers.
See how it works
Your ads, website, and follow-up. Working together to win customers.
Reach people who need what you sell. Explain why they should choose you. Make it easy for them to get in touch.
The Mangione Group plans who to reach, writes and designs your marketing, and sets up the follow-up. Your ads, website, and emails all explain the same offer and help buyers book an appointment.
Before the campaign starts, you should know who it is for, what it will say, and what results the team will track.
Before spending on ads, answer these four questions.
Decide who you want to reach, why they should choose you, what you want them to do, and how you will measure the results.
Campaign brief
Why should they choose you?
Explain what your business does better or differently. Back it up with details, experience, and results you can prove.
What should the buyer do next?
Choose the action you want: a call, an inquiry, or a booked appointment. Make it easy to take that step from your ads, pages, and follow-up emails.
How will you know it is working?
Track inquiries, replies, and appointments. Use those results to see which ads and pages bring interested buyers and which need to change.
What else can we help you with?
Back to the menu