The people behind your marketing.

Meet the roles behind the research, words, and design your customers see.

See who does what

Copywriters. Designers. Strategists. The people building your marketing.

People plan your campaigns, write your copy, and design what customers see.

The Mangione Group’s strategists, copywriters, and designers work together on your ads, website, emails, and follow-up.

Copywriting
Mike Mangione

Founder, The Mangione Group

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Design

Who plans it. Who writes it. Who designs it.

Your campaign needs a plan, clear writing, and design that is easy to understand. Here is what each team contributes.

A rotary research card index and notes in an illustrative Madison Avenue office. The Mangione Group.

Strategists plan who to reach and how.

Study your customers and competitors. Decide who to target, what to offer, where to advertise, and which results to track.

Copywriters explain why buyers should choose you.

Write your ads, emails, and website pages. Explain what you sell, answer the buyer’s questions, and tell them how to get started.

Designers create what your customers see.

Design the pages, ads, and sales materials. Make them easy to read and use, with a consistent look that customers recognize as yours.

What else can we help you with?

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